Turning the Manifesto into a Movement
Creating this downloadable PDF version of “Her Body, Her Image” felt like a huge moment of progress in my project. It gave me a way to take everything I’d explored through my zines, détournements, drawings, and installations, and turn it into something tangible, accessible, and shareable — something that could live outside of the studio or gallery space and start existing in the real world.
I wanted the manifesto to feel empowering but also clear and direct. It sums up all the things I’ve been unpacking throughout this project — from fast fashion’s toxic messaging to how women, especially those aged 16–25, are constantly navigating unrealistic ideals and pressures around body image. Each point in the manifesto acts almost like a call-out and a call-to-action — they’re grounded in research and my own personal experience, but also speak to a wider audience who might relate or want to get involved.
A Manifesto to Be Seen, Shared, and Sent
Designing it with a bold but soft aesthetic — pink tones, clean type, approachable layout — was also intentional. I wanted it to feel like part of the movement I’ve built visually across everything I’ve made, from posters and zines to social media and my installations. Consistency in tone and look helps reinforce the message and makes the campaign recognisable wherever it shows up.
This manifesto is more than just a summary — it’s a tool. By making it downloadable, I can:
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Email it directly to fashion brands as a form of peaceful protest and accountability.
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Link it on my website to invite others to join the movement.
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Print and distribute it in public places, continuing the détournement style activism that’s been so key to this project.
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Use it in workshops, talks, or educational spaces to open up wider conversations.
Sending this to brands, sharing it online, and physically placing it into everyday environments allows the message to live on beyond me. It brings attention to the issues we’ve normalised for too long, while also offering an alternative — a new standard. I really believe that this kind of visual activism can start to shift perspectives and disrupt the way we see and speak about women’s bodies in fashion.
This isn’t just about critique — it’s about reclaiming control, visibility, and representation. One PDF at a time.