Professional Relevance and Industry Potential of My Campaign
Throughout the development of my major project, “Her Body, Her Image”, I have strategically combined fine art, fashion, media, and activism to form a visual campaign that critiques, disrupts, and redefines how women’s bodies are portrayed within fashion advertising. Every element I’ve created — from oil pastel drawings and printed garments to risograph zines, posters, a manifesto, and a wearable tapestry — has been carefully designed to challenge the industry's unrealistic beauty standards while offering a more inclusive, human, and creative alternative.
This campaign operates at the intersection of fashion communication, creative direction, and ethical branding.
Within the fashion industry, it would function both as a visual and conceptual campaign — one that could be commissioned by fashion houses, ethical brands, or NGOs aiming to address diversity, sustainability, or mental health in fashion. The multi-platform nature of my work — combining digital, printed, and wearable elements — positions me as a multi-disciplinary creative capable of leading or contributing to campaigns that demand both visual strength and social relevance.
Professionally, this campaign demonstrates a high level of industry readiness:
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I’ve curated a cohesive visual identity across physical and digital touchpoints (business cards, posters, garments, a zine, a website, social commentary).
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I’ve shown strong conceptual thinking by building on personal and social research, and translating that into tangible outcomes.
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My use of critical design practices (e.g., détournement of fast fashion ads, risograph printing, wearable art) shows that I can bring radical and fresh ideas into a commercial or editorial environment, without losing artistic integrity.
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Through creative self-branding, I’ve shown I can generate awareness, engage audiences emotionally, and open space for dialogue — essential traits for working in fashion activism, art direction, or brand storytelling.
I see this campaign slotting into the industry in several professional contexts:
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As part of editorial campaigns or fashion publications looking to explore feminist or body-positive narratives.
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As a freelance creative director or visual artist for brands wanting to push boundaries and reframe body representation.
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Within ethical and independent fashion labels who align with body positivity and social change — where I could lead on campaign development, artistic direction, or community engagement projects.
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In fashion education, galleries, or museums, through workshops, installations or talks that build on my creative process and message.
